11th February, 2020: Tinder, the world’s most popular app for meeting new people, is anticipating increased activity in the week leading up to Valentine’s Day. This time of year is peak Swipe Season, which means Tinder activity reaches an all-time high between January 1 and February 13.
During Swipe Season, Tinder members will swipe an average of 100 more times per person than other similar length time periods. Compared to other similar 6 week periods, the total number of matches worldwide during Swipe Season 2019 was more than 40 million higher on average. Based on Tinder trends from the past year, Tinder anticipates a Swipe Surge later this week as Swipe Season draws to a close.
There are times when activity on Tinder naturally surges; It happens during festivals; it happens during Valentine’s day; it happens any time people in your area are lighting up Tinder.
The concept of Swipe Surge is simple: if there are a high number of people using Tinder during one specific period or area, Tinder will alert people nearby. Swipe Surge can happen at any time, and users will receive a push notification with real-time updates during a Swipe Surge. Users who join a Swipe Surge will have their profile appear in the front of the line and will be able to see which other users are currently active. During a Swipe Surge, activity is up to 15x higher! This increases match-making potential by 250%, and the chance to spark a new conversation 33% faster.
So how can you make the most of this Swipe Season? Here are a few hacks to help you change your perspective just in time for V Day 2020.