Melissa Hobley is the Chief Marketing Officer at Tinder, where she’s responsible for global brand advertising, marketing, social media and partnerships. She has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways. Melissa most recently served as CMO for OkCupid, which became known for its message of inclusion and affirmation, winning numerous awards for its breakthrough social campaign under her direction.
Prior to joining OkCupid, Melissa was the VP Marketing for Walgreens, where she helped transform the retail experience and beauty selection across 9,000 locations, launching the iconic British brand No7 in the US. Melissa was also the CMO of Buyology, which married the latest discoveries in behavioural economics with product innovation and marketing, with clients ranging from Visa to Nintendo. She started her career as a publicist, working for some of the biggest names in TV, entertainment and film.
Melissa regularly appears as an expert on tech and relationships in media outlets such as The New York Times and NPR, and is a regular guest on NBC’s “Today Show”, discussing relationships in a digital era. In 2022, she was named on the inaugural Forbes Entrepreneurial CMO list and recognised as one of Business Insider’s Most Innovative CMOs. In 2020, she was #29 on Forbes Most Influential CMOs in the World list. In 2019, she was named on AdAge’s “Women to Watch” list, and was recently featured on AMA’s “40 Under 40.”