India, March 20 - Today, Tinder, the world’s most popular dating app, is rolling out a new feature, Relationship Types, in addition to the recently-introduced Relationship Goals, to support authentic and honest connections. Tinder’s daters have changed the state-of-the-date by tossing out timelines, goals of the white picket fence and endless self-imposed pressure of commitment-laden labels. As recently portrayed on Tinder’s first-ever global brand campaign, “It Starts With A SwipeTM”, the new generation of singles has no tolerance for dating games.
Tinder's recent survey reveals that 73% of young singles across all genders say they’re looking for someone who is clear about what they want.1 Members are showing how much they value being intentional, authentic and honest with the types of information they include in their Tinder profiles. This new update follows the launch of Relationship Goals, a badge for members’ profiles explicitly sharing what they’re on Tinder for: long-term relationship, long-term open to short, short-term open to long, short term, new friends, or still figuring it out. 40% of Tinder members using its Relationship Goals feature to signal their intent on the app say they are looking for a long term relationship4, vs 13% looking for a short term connection.2
“The term ‘commitment’ is not one-size-fits-all for this new generation. They’re exploring a range of possibilities — from monogamy to situationships to friendship - and it’s really important for them to be open and transparent about what they’re looking for. We’re making it easy for them to do this with features like Relationship Types and Relationship Goals,” said Kyle Miller, VP of Product at Tinder. “In the past three months, the majority of Tinder members have added Relationship Goals to their profile2, becoming the most popular type of profile info based on adoption.”
With Tinder's new Relationship-types feature, no more guessing games or awkward conversations about what you're looking for - now you can let your potential matches know precisely where you stand. Whether you're all about monogamy, prefer ethical multiple consensual non-monogamous romantic connections , or are down for a polyamorous relationship, Tinder has got you covered. And if you're not quite sure which option to choose, the "Open to Exploring" feature allows you to keep your options open and explore different relationship styles depending on the partner.
Dr. Chandni Tugnait, Life Coach & Relationship Expert partner with Tinder India says “The dating culture in India has shifted from conventional goals, and commitment-based labels to a desire for personal freedom and recognition of individualistic approaches to relationships. Relationships come in many forms, it's not limited to "finding someone to marry" and the ability to express what relationship types daters are currently aligned on their profile gives them an opportunity to connect with someone who has the same relationship goals upfront. Ethical Non-Monogamy (ENM), Polyamory, open to exploring - these labels represent just a handful of ways to be with other people, and are used differently depending on who you are talking to at a different stage of your dating journey. This change reflects an evolving understanding that there is no universal “right” or defined way to have a meaningful connection with someone.”
This authentic approach to dating today has also opened them up to possibilities of new types of relationships with new features on Tinder supporting them in finding someone who matches up with their vibe:
Relationship Type*: Tinder members can now indicate what type of relationship they’re interested in when editing their profile: monogamy, ethical non-monogamy, open relationship, polyamory, and open to exploring. While 52% of Gen Z prefer monogamous relationships, 41% of them are open to or seeking non-monogamous relationships3.
Relationship Type Definitions
Monogamy: Only open to dating one person at a time
Ethical Non-Monogamy (ENM): Any arrangement where people have multiple consensual romantic or sexual connections.
Polyamory: Open to having multiple romantic or intimate relationships at the same time. (Committed but not exclusive in terms of love and/or sex and/or commitment)
Open to Exploring: Open to monogamous or Ethical Non Monogamy relationships depending on the partner.
How to add a Relationship Type to your profile?
Open the Tinder app or Tinder.com.
Tap the profile icon and then tap the pencil icon or Edit Profile.
Scroll down to the Relationship Type Descriptor and select from five options available
Members can select from the following: monogamy, ethical non-monogamy, open relationship, polyamory, and open to exploring.
Once members select a Relationship Type, they can click ‘done’ and the Relationship Type will be added and displayed on their profile.
Members have the option to change their preference of Relationship Type at any stage of their dating journey with Tinder.
1 Tinder In app Survey among Tinder users aged 18-24 in UK, US, AU. Data was collected between 10/18/22 – 10/28/22.
2 Tinder platform data, Feb 2023.
3 A study of 4,000 18-25 year old actively dating singles conducted in the US (1000), UK (1000), Australia (1000) and Canada (1000) during the period 21st Jan 2023 to 7th Feb 2023 conducted by OnePoll on behalf of Tinder.
4 % of members who have selected “long term” or “long term, open to short” as their Relationship Goal
Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.